Pantone Color of the Year 2019: Living Coral in Modern Art ... Pantone Color of the Year 2019: Living Coral in Modern Art ... (Lottie Sims) Color-nerds, rejoice! 'Tis the season when we learn Pantone's it-color for the coming calendar year. Each year, The Pantone Color Institute puts in legwork and research to determine the best cross-industry visual color identity to saturate our world and embolden our strategies. According to the experts at the Pantone Color Institute, the answer is yes.

Although it may seem more pink in nature, Pantone describes Living Coral as "an animated, life.

According to the experts at the Pantone Color Institute, the answer is yes.

Pantone Color of the Year 2019: Living Coral

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Pantone describes the Color of the Year as vibrant. In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and. Pantone calls Living Coral an "animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge." Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

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