The Higher Learning The Higher Learning (Randy Sims) Color can hurt or hinder content marketing efforts. See how color can be a valuable tool for attracting consumers. The depth of the analysis has always been a problem.

The psychology of color in marketing and branding has always been one of the most interesting and controversial topics that date back to the early years of marketing and the very first advertisements.

Brands with orange are viewed as cheerful and confident.

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Was it because you liked those particular colors, or did you have a particular marketing message in mind? What were your reasons for making that particular choice? When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren't always apparent, such as how certain hues can increase appetite.

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